Art Director's Club
Our mission was to reframe the way people look at and think about winning an ADC award. ADC cubes are coveted because they stand for something that's not easily achievable - the marriage of a brilliant idea and exquisite craft. That's a tall order, and thus ADC awards are rare for a reason.
The idea comes to life in a series of one of a kind images designed by some of the industry's top artists. Like the awards themselves they represent, each execution exemplified the intersection of idea + craft.
We also created videos showing how hard it is to win an ADC Cube. These were shared all over social media to huge success.