Snickers / NFL Hunger Issues

To drum up pre-season buzz for Snickers’ NFL Sponsorship, we created a series of ridiculous sports publications hungry fans might mistake for real. Each ad was placed on the back covers of actual magazines so they appeared to be actual pubs. The final ad ran unbranded with a subscription insert. Anyone who sent in the insert received free product.

2017 – Cannes Lions – Bronze – Print
2017 - National Addy's – Gold –  Print Campaign
2017 –  Addy's - Best in Show – Print Campaign

The final ad, Benchwarmers, ran unbranded with a subscription card for the fake pub included inside the magazine. Anyone hungry enough to send in the insert received free product.