PAMPERS
It’s unfathomable how such cute, little babies can create enormous messes.
Leaks, especially blowouts, cause chaos. They could happen anytime, both in the least expected and expected moments. Thankfully, Pampers is launching a new product; the revolutionary ‘Blowout Barrier’.
But what is it?
The Blowout Barrier is a pocket on the back of the diaper that stops a “poo-splosion.” Taking a new approach for Pampers, we created custom emojis and captured unique baby expressions that told the story of our new diapers. (Fun fact: This is the first broadcast commercial to say and depict "poop").
Senior Copywriter: Ryan Sheehy Senior Art Director: Tamara Yakov Agency: Saatchi & Saatchi NY
Custom poop and pee emojis made exclusively for Pampers.
POOP EMOJIS + DIAPER = fun product demos.
KEY VISUALS
Some of my favorite social:
Halloween posts for the month of October.
National Poop Day Post
National Poop Day takes place annually on the day after Super Bowl Sunday. Yes, this is a real holiday.
And, of course, we had to make swag.
*Ryan and Tamara are not only the creative brains behind this campaign, but also models.
